noun
influencing to do, believe
Synonyms: alignment, alluring, arm-twist, blandishment, brainwashing, cajolery, cogency, con, conversion, enticement, exhortation, force, goose, hard sell, hook, inducement, inveiglement, persuasiveness, potency, power, promote, pull, seduction, sell, snow job, soft soap, squeeze, sweet talk, wheedling, winning over, working over
Antonyms: discouragement, dissuasion, hindrance, prevention
noun
belief, religion
Synonyms: bias, camp, certitude, church, communion, connection, conviction, credo, creed, cult, denomination, eye, faction, faith, feeling, mind, opinion, partiality, party, predilection, prejudice, school, school of thought, sect, sentiment, side, tenet, view
Antonyms: atheism, disbelief